Publishing and Charities: Supportive or Exploitative?

As a publisher supporting a charity at events and also with a competition offering publication of a short collection to the winner I’m very aware of the dangers if this is handled in the wrong way. Publishing can really help a charity – the Lumen/Camden Poetry Competition attracted more than 1,000 entries in its first year and raised more than £2,000 for the homeless in two North London Cold Weather Shelters.

Sales of the short collection we published for the winner (An Apple Tree Spouts Philosophy) are still adding to that figure, and the competition also helped launch the winner Caroline Squire as a poet who deserved to have a book out and to be noticed.

I was immediately approached by agencies wanting to manage this competition and publication for us, which draws attention to the fact that there’s money to be made from such ventures. Of course I didn’t accept these offers. None of the organisers of this competition take a penny in income, so there would be no commission for an agency.

The idea for the competition came from Ruth O’Callaghan, the poet who runs the twice-monthly Lumen and Camden Poetry Series of events, combining poetry performance by published poets with open mic from the audience and the chance to submit to her annual charity anthology. These events and anthology add about £4,000 more to the total raised for the homeless.

All of this raises a high percentage of the money needed to keep the Cold Weather Shelters going – the last time I heard it was 60% and I’m sure it’s still growing. So it’s a good thing when publishers support charities, isn’t it? Or are there mistakes that can be made?

An article in The Big Issue this week reminded me of the risks, and I’m more than aware of them already. In the article readers were warned about online sellers offering Christmas cards to support charities. Even the reputable shops selling greetings cards for charities typically give only 20-25% to the cause, perhaps less. At the most, a good retailer like WH Smith, might give 70%.

This is often used purely as a way of boosting sales, and a number of the online sellers pay a minimal 1% to the charities. So, supporting a charity can be part of a marketing drive, rather than a genuine effort to help.

As publishers, authors, and book buyers we need to be aware of this, and as competition entrants too. When we see that a competition, an anthology asking for submissions, or any book is being sold in aid of a charity, we need to know how much of the income is actually going to be handed over.

As a publisher I’m very aware that I could get this wrong, and the only way I can see of doing it is if we take absolutely nothing for Ward Wood Publishing and give all proceeds to the charity. Carol Ann Duffy takes no fee for judging the competition, and Ruth O’Callaghan also works with me at organising the entries and passing them on. Taking no income from charity work does simplify matters.

I do understand why publishers sometimes take a commission for this work and I don’t blame them for it. The work involved in organising and promoting the competition was pretty heavy. I was worn out by the time the deadline arrived. If you don’t keep promoting a competition you risk getting too few entries and we wanted to raise as much as possible for the charity.

The entries had to be accepted, entrants advised that their entry had been received if they paid and submitted via the website, and all entries passed to Ruth O’Callaghan who then organised it for Carol Ann Duffy. The number of entries as the deadline approached meant I was dealing with a huge amount of email.

But I’m not sure a commission based on a percentage of fees or sales is the right way to respond to this kind of workload. Generally, when publishers produce anthologies for charities, they might charge a 30% admin fee. I’m not sure how much agencies charge to organise this for a publisher. When we were organising the competition last year people told me I should be taking this fee.

I wouldn’t have felt happy about taking £600 from the £2,000 we raised, because I don’t think people entering a charity competition would be expecting that, so I didn’t want to take the standard 30% admin fee. People want their entry fees to go to the charity. I think people would accept specific costs being taken from the entry fee, such as printing and postage. We did calculate just over £100 for this as these are unavoidable costs and we arranged as low a fee with the printer as we could.

It’s better to detail these costs and explain clearly how much is to be taken out of the proceeds. A 30% admin fee could be very little, or it could be way too much in the case of a successful competition like ours. It wouldn’t cover the hours we have to spend working on it, but I’m not comfortable taking an income from any charity project.

Of course, this means we can’t do too many. We can probably only do one or two because the work has to be completely voluntary. But, in my opinion, this is the only way to go. People may disagree with me. It might be that it’s seen to be a good idea for publishers to make income from taking a percentage from charity publications, and agencies may also be welcome.

Charity anthologies do offer all the writers submitting a chance to get into print. They can supply some income for the publisher – perhaps a reasonable amount to cover the hours spent working. And they support the charities.

All opinions would be welcome on this subject. I’ve been careful about it since my first collection was accepted in the 1980s and I wanted to support the homeless in a Kilburn soup kitchen and hostel with a percentage of the sales income. The publisher advised me not to, as he said too many people did it and it could look like a marketing ploy to increase my sales.

Poetry Raises £4,000 for the Homeless in North London

Despite the past year being a tricky one for many people financially, the Camden and Lumen Poetry project has raised even more for the homeless than the year before. This is a lovely surprise and a great help to the two Cold Weather Shelters supported. Here's proof that poetry can, among other things, serve a practical purpose.

I help out every month on the wine table and organise the website on http://www.camdenlumen.wordpress.com - and Ward Wood Publishing is also helping with the fundraising Lumen/Camden Poetry Competition which you can see on http://www.wardwoodpublishing.co.uk First prize, judged by Carol Ann Duffy, is publication of a 20-page pamphlet of poetry and 50 free copies.

But the force behind the Camden and Lumen Poetry Series is poet Ruth O'Callaghan, so here are a few New Year words from her:

"2010 proved a challenging year but we still managed to raise nearly £4000 (with gift-aid) for the two Cold Weather Shelters we fund, and one of the ministers has already written to say that without the money they would be unable to continue. SO a MEGA THANKS TO YOU for your continued support. Also a very big thank you to Chris, Lynne and Adele who consistently do the bar and door. If anyone would like to volunteer to do the rare evening as ‘holiday relief’ it would be much welcomed.

Also welcome are any suggestions you might have with regard to the evenings. They are your evenings giving you the opportunity to read in front of established publishers (and wonderful, surprising things have happened) and internationally well known poets, as well as being published alongside them in an anthology. Last Christmas, when asked for suggestions, many requested that the poets from the floor had their own evenings enabling them to have a five minute – or longer – spot to offer a wider range of their work. This we did but the evenings were poorly attended so we presume that, in general, you prefer publishers and ‘name’ poets – correct me if I’m mistaken. Meanwhile, there will always be floor spots and the opportunity for longer spots but within the publishers/named poets evenings.

And we do have good relationships with publishers – congratulations to those who have done the mentoring/workshops and have subsequently have been published, and to those who will be in the 2011 Poets-from-the-Floor anthology due out in May.

We have a fabulous line up of poets for 2011 including Anne Stevenson and, fresh from the brilliant Aldeburgh Festival, Matthew Caley, Bernard Kops and Imtiaz Dharker – her Mumbai lunch box is a must. And that is just in the first few months. The second half of the year is equally exciting and there will of course be publishers’ evenings so please make the most of the opportunities offered.

In fact, the first event of 2011 – 7th January at Camden – is that dynamic new publishing house Ward Wood presenting poets Mike Horwood and Ann Alexander. Come along, meet the publishers, find out what they are about.

We are growing. We now have a competition with the winner having a pamphlet published, the glassses of wine are a tad larger and the raffle – OH, the dear old raffle – prize is increasing from £25 to over £30 worth of goodies. The free raffle evenings were much appreciated so perhaps we should have spontaneous i.e. unannounced, ones during the year. Again, if anyone has any other suggestions please let me know."
- Ruth O'Callaghan

Camden and Lumen Poetry on Facebook

There’s now a Facebook group for Camden and Lumen Poetry. This has been set up in response to feedback about the website, because people said they liked to be able to keep in touch online between events. This is particularly important for participants who enjoy the project but live all over the UK and beyond, and might not be able to get to London regularly.

The Facebook group will also let other people find out about Camden and Lumen Poetry and all members will be able to invite people from their contacts list. It’s such a worthwhile project to champion poetry and to help the homeless, and this should help spread the word. Of course, you're also welcome to join in with discussions on the Facebook group even if you can't get to Camden and Lumen events so long as it's all poetry or fiction-related.

It’s also possible to leave comments on the Facebook group page, and there’s a discussion forum if you’d like to raise some topics for debate. It doesn’t all have to be serious. Just introducing yourself and putting a link to your website is a great idea. Although many people at the events know each other well, a website link helps newcomers and let’s us all pass an enjoyable time reading each other’s work.

To get to the Facebook group go to the Camden and Lumen website on http://www.camdenlumen.wordpress.com and click on the link on the left of all pages. Alternatively you can search for Camden and Lumen when you’re on Facebook. Let the conversations begin!

I Am The Webmeister for Camden and Lumen Poetry

I was pleased to be asked by Ruth O'Callaghan if I could create a website for the excellent Camden and Lumen Poetry project. We were chatting after a really fun and well attended open mic yesterday where I sloshed out the wine and I was really pleased to meet a poet friend called Peter who I have only 'met' online before. He gave a great reading of his poem Jazz Sax, which will go forward for consideration for the next anthology published by Camden and Lumen. If any of you can get to these events in London I'd love to meet you.

The website is very new as I've been building it this morning and doing all the writing for it so far plus adding photos! You can see it on http://www.camdenlumen.wordpress.com and I'd appreciate a bit of feedback in the comments on the site. Forthcoming events are listed there.

Camden and Lumen Poetry is a project organised by the poet Ruth O’Callaghan. The project not only supports poetry: all proceeds go to help the Cold Weather Shelters in Camden and Kings Cross. Regular poetry readings are held in the Camden and Lumen (Kings Cross) venues, with well-known authors appearing alongside new and unpublished poets.

Publishers and magazine editors present their writers, published poets make appearances, and the events include the opportunity for audience members to read at least one poem. Poets from the floor can submit the poems they read to be considered for an annual anthology published each Spring. This gives poets at all levels the chance to appear alongside the famous names in each anthology.

Carol Ann Duffy became a patron of Camden and Lumen Poetry in January 2010, adding extra prestige to this well-established and well attended project.

The events have a warm and friendly atmosphere, with wine and soft drinks, a raffle to win a surprise parcel of books. There are also books available to buy, including some available at discount generously provided by publishers. The price of entry, the drinks bar, the raffle and other fundraising activities all go to support the Cold Weather Shelters.

Both of the venues, Camden and Lumen, have the readings in the same place where people sleep in the Cold Weather Shelters, making it a particularly special place to attend and to support poetry.

The addresses for the venues are:

Camden Poetry – Trinity United Reform Church, 1 Buck St, Camden Town, London WC1

Tube: Camden Town

Lumen Poetry – Lumen, 88 Tavistock Place, London WC1

Tubes: Russell Square , Kings Cross, St Pancras.