Although I don’t watch much TV, period dramas are among
my guilty pleasures as I relax at the weekend and the BBC usually has this kind
of series on a Sunday. I’ve been looking forward to the latest one – Howards End. I haven’t read the novel by
EM Forster so it was all new to me and as it’s set just before the First World
War it has the added benefit of helping me visualise London just after the
ending of my own novel-in-progress.
My initial reaction to the first episode was irritation,
both with the characters and with the story. After reading the Guardian review I realised there’s more
to Howards End than I had picked up
from the television version and that perhaps the writer had depended on viewers
being familiar with such a well-loved novel. Or perhaps irritation is how we
were supposed to feel when faced with some of the scenes.
The irritation started when Helen Schlegel visited the
wealthy Wilcox family in the lovely setting of their country residence Howards
End. She ‘fell in love with all of them’, enthralled by a lifestyle that mainly
involved practising croquet, callisthenics and sitting around at table or going
for walks. I don’t normally want to shout ‘idle rich’ at the TV, but I was
getting surprisingly heated. Perhaps this was deliberate on the part of the screenwriter,
and if so it worked. It felt as if we were meant to share Helen’s infatuation,
which led to falling in and out of love in a day with the most handsome son.
Meanwhile, back in London, Margaret was receiving letters
from Helen and getting concerned about her sister, sharing the information with
Aunt Juley. By the time Aunt Juley dashes off to Howards End, the romance is
over and her questions about an ‘engagement’ lead to embarrassment. The Wilcox
son is going off to Africa and shouldn’t have been ‘leading a girl on’ as he
puts it to Helen. The atmosphere at table has become distinctly cold towards
her. The aunt putting her foot in it really made me cringe, which was a high
point as it was well written and acted.
After this I was becoming irritated again because the
characters seemed to have so little to occupy their days that a brief
flirtation became a cause of serious mortification. When the Wilcoxes took a
flat in Wickham Place near the Schlegel household, Margaret and Aunt Juley
immediately worried about how awful it was for Helen if she had to meet their
son, and a letter was instantly written in response to a friendly invitation
from Mrs Wilcox, telling her they should not have any contact. There was a part
of me that wanted to shout ‘get a job or at least get something to occupy your
time’ because it was so foolish.
There followed a bizarre scene where Mrs Wilcox wrote
back that her son was away, and a repentant Margaret ran across the road to
apologise to her in her bed. This was soon followed by more running about, with
Margaret refusing an impromptu invitation to Howards End, then chasing after
Mrs Wilcox to catch her at the station as she had changed her mind and wanted
to go. The Wilcox family suddenly turn up and Mrs Wilcox changes her mind about
the invitation and postpones it. I don’t know how this reads in the novel, but
it was a a bit farcical while looking serious. The use of regular letters
throughout the day to communicate with a neighbour across the road was an
amusing reminded that this really did happen and the London post was the email
of its day.
There was a lot of running about after people,
particularly by young women dashing after others. Does this really happen and
was I the only person to find it silly that women were depicted in this way?
Perhaps men will start dashing out after people in Episode 2.
I was pleased to see Joseph Quinn as Leonard Bast as he’s
an actor I particularly enjoy – his face expresses so much. He was especially
good last Christmas in Dickensian as
Miss Havisham’s jealous and greedy brother, partly innocent and partly
debauched and exploited by others. He played the role of Bast well, but the
writing made his scenes confusing. After reading the Guardian review I realised he was of a lower class than the
Schlegels and wants to be involved in the arts, which they represent. So he
provides a comparison and contrast with Helen and Margaret, looking up as they
do towards the wealthier Wilcox family.
However, I understood little of this from the episode. In
it we see Bast at a classical music performance, seated beside the Schlegels
and looking at them with admiration. Trying to guess why, I assumed he was
attracted to one or both of the sisters, so when he said Helen had gone off
with his umbrella I thought it was a ploy to get to know them. It worked, I
thought, as he refused to give them his address to return the umbrella, then
they offered him their card and followed up by inviting him to come straight
back. At their house he suddenly changes his mind about wanting to stay for tea
and rushes off with the shabby umbrella he’s offered and admits is his.
Again, Helen dashes out after him but he refuses to come
back and pretends not to hear her, although we see his expression that shows
all sorts of unhappy frustration. I was baffled, and then even more baffled to
wonder why he went home, sat with a book as if pretending he hadn’t been out,
and a woman entered, sat on his knee and kissed him. So the episode with the
Schlegels either seemed like he was looking for an affair, or there was
something I didn’t understand. The Guardian
review made his behaviour clear to me, but a few lines of dialogue would have helped
as the screenplay should work independently of the novel.
All of this action gave great opportunities to show the
clothes and the transport and housing of the day. This is not just helpful to
me for my own research for writing my novel, but I especially enjoy it. Seeing pre-First
World War London brought to life is a joy, even if it had a staged and
artificial look. In fact a friend I asked for feedback found the whole
production very ‘stagey’ and it could be set in a theatre, which is not a bad
thing. There are strong scenes, wonderful costumes (especially Helen’s) and the
various vehicles, including cars, steam trains, and horse drawn carriages are a
joy to behold.
The difference between the Wilcoxes travelling by car and
the Schlegels going by horse or on foot drew attention to the subtle
differences in class, but the poorer classes were missing. The streets were
pristine and the vehicles were like a display from a museum as they flowed
neatly and very cleanly past. In real life, horses left droppings on the roads
and people were employed to clean it so that the long skirts of ladies walking
by or stepping down from carriages didn’t drag through it. A black maid brought
in the start of social commentary, but more could have been done to people the
streets with characters who are not lower-middle, middle-middle or upper-middle
class.
Although the hectic nature of some of the scenes
distracted me from the nuances, I realised later that there are themes
underlying the foolishness – including feminism, studies in social class, the
value of art and culture, and something about race and the colonies that hasn’t
become clear yet. I’ll keep watching, hoping the irritation it caused in me was
part of the screenwriter’s intention and believing there are intriguing plot
and theme developments to come.


I’ve been involved in poetry since the 1970s and it has never paid. This discussion has gone on throughout the decades, so we aren’t in a situation where poetry is somehow doing worse. In fact I can see poetry is more popular than it has ever been (you can see that by the participation all over the internet and the thriving live events all over the UK and Ireland).
People talk about print runs of 1,000 in the old days, but I have been told publishers used to get funding if they said they needed a print run of 1,000 and they sent out loads of free copies to dispose of them. A friend of mine used to get 5 review copies of each book by some publishers. There were regions that were particularly known for getting this kind of funding and publishers acively moved there to get it. This is why there’s still some doubt over whether funding should be allocated specifically to print runs. It’s quite hard for a poet to know how many free copies have been sent out, although I’m sure some big name poets sold well and would know by the royalty figures how many books were bought.
I also think we’re in a much better situation for poetry sales than the one I remember in the 70s, 80s and 90s, thanks to the internet and the ease of finding and buying poetry collections. I used to have to travel from Canterbury to the Compendium Bookshop in Camden, London, to buy poetry because you just couldn’t find a selection in bookshops. And I’m sure the Compendium was good but didn’t stock all the poets I would like to have found.
The problem isn’t whether or not poetry is popular, or whether or not it’s easy to buy books. The problem is that people enjoy poetry in many ways (my teenage sons loved it at school too, so education isn’t the problem as all their mates enjoyed it and even wrote it), but people don’t want to buy books.
Why don’t they buy poetry books? They only buy a poetry book if it’s so special to them that they want to read it over and over again so they want to keep it on their shelf. They have to buy a novel to read the whole thing, but they can hear whole poems at events and hear and read whole poems on the internet. They don’t have to buy the book. And it would be a mistake not to share our poems online or at events because…. 90% of poetry book sales are at readings and you absolutely have to have a following. What makes some books so special that people want to buy them and keep reading them? That’s one of the things that makes a poetry collection sell and we all know which books we have on our shelves for that reason and what it is that makes them collectable.
It’s great reading all the ideas from various people who have suggested what publishers should be doing to sell more books, and I always look in the hope of seeing something I haven’t tried. But publishers really have tried all of it and much more. I sometimes think many publishers don’t like to depress poets by telling them how much is done behind the scenes.
All of our books are easily available on Amazon and for bookshops to stock. I have book reps going round the UK, Ireland and parts of France continually repping the books to shops. I see bloggers saying that getting books into shops would help and they think publishers don’t try, but it’s really hard getting poetry into shops (managers tell me they can only sell the famous names) and bookshops stocking a book don’t make a definite sale – unless a customer goes in and buy it, the books do all get sent back for a full refund. That’s the standard way retail works in bookselling.
Publishers aren’t stopping now because the situation is worse. There has always been a turnover of publishers, with new ones setting up and some closing down. When I set up Ward Wood, Roddy Lumsden warned me not to, and told me that over the years he had seen so many publishers set up then stop when they got ‘exhausted, bored, or bankrupt’. We each step in and take our turn as part of the collective effort, and it’s the collective effort that’s another of the answers to this problem. I won’t be closing down though – I don’t want to suggest that, but it’s normal that there is a turnover of poetry publishers.
It really is hard work promoting poetry, and it’s like hitting your head on a wall. You can be very experienced at PR (I am) and do a massive amount of work to see a trickle of sales at the end of it. And each sale feels like a halleluia moment.
The amount of work I have had to put into promotion and sorting out the distribution channel has meant I no longer had time to do my paid work – I had to give up £400 per week as a freelance journalist and webcontent writer (I didn't realise this was going to happen and might not have taken the risk if I had known). And poetry publishing work is non-income. So when people suggest all the extra marketing work that could be done, bear in mind that it all takes time, and that time is also something that takes away your income. I could only do it because my father died soon after I started Ward Wood and left me some savings.
Poetry sells in the lower hundreds with a lot of work by the publisher and the poet. Sales and income aren't everything. An excellent book, good promotion, and hopefully some additional successes like award wins and shortlists, all help establish a poet's name. I always tell authors I can try my best with sales and we do sell as well or better than many other similar presses, but one thing I can guarantee is that a good publisher can help an author get noticed and establish a name and good reputation. It isn't all about money, although money is clearly a problem if it's making companies run at a loss and close.
But we do it. We do it because we believe in poetry with a passion. That’s why publishers have always stepped in to keep publishing outlets open and I suppose they always will. I hope ebooks will help poetry in the way I find they help novels and I’m starting to believe that they will. I’ll be experimenting with 5-day free promotions to see if they boost sales after the free period. This has really worked with fiction and it would be a pity if it didn’t work with poetry. It would cut the cost of the print run (although I always also have print books as they’re so important for the way poetry sells at events and for people who want a treasured signed copy to read many times). Ebooks can also have a low cost and still help as the number of sales is higher, and a low cost doesn’t seem to cut into print book sales for some reason, it boosts print book sales too.
So my answers would be:
1. Publishers probably need to be selling something else and not just poetry. Our fiction does help but I wouldn't say it's easy to sell novels. It is a specialisation and we're up against competition from the very big players and their huge promotional budgets with novels. Nonfiction is probably a good idea and is the bestselling form.
2. Supporting ebooks to help poetry publishers who make them available. Even if you hate Amazon, you can really help publishers by buying their ebooks.
3. For print books buy direct from the publisher’s website rather than Amazon. You might be surprised to find publishers have great discounts on price, much better than Amazon. Each sale from our website is worth 19 times as much as a sale from other places due to all the middle men. Think about it.
4. The very simple answer – just buy books. Unfortunately, even the poets and poetry lovers aren’t buying enough books, not by a long shot. If you want publishing outlets to stay open you do have to buy their products.