BOOK REVIEW – MISS EMILY BY NUALA O’CONNOR (NUALA NÍ CHONCHÚIR)

I have a particular interest in literary fictional biography as I’m writing a novel inspired by the late Victorian poet Mary Elizabeth Coleridge, so I’ve been looking forward to reading Nuala O’Connor’s Miss Emily, based on the life of Emily Dickinson, or at least a short period in that life. Let me say straight away that it’s a thoroughly enjoyable read and demonstrates great skill in a challenging genre.

The novel revolves around the invented story of Emily Dickinson and a dramatic episode in the life of the family’s new young Irish maid, Ada Concannon.  It’s structured in alternating chapters told in the first person by each of these characters. I find that this structure works well for me and draws me forward as I keep wanting to find out what’s happening from each point of view. As a comparison, Affinity by Sarah Waters uses the same technique and it kept me up all night reading, while Miss Emily also kept me turning the pages.

The risk with this technique is that readers may prefer one story to the other and rush through the alternating chapters to get to the character they prefer, but this isn’t the case with Emily and Ada. The two work well as a contrast – the extroverted and feisty Ada, far from home for the first time, and the introverted Emily who has become more and more housebound.

Ada’s story provides the forward movement of the plot, which starts in Ireland and follows her on the sea journey to America in search of work with the help of her family the Mahers who are already there. The Dickinsons did have a maid called Maggie Maher, so the reader is intrigued to find out how much of the novel is true and which parts are invention. There is no author’s note to tell us, unlike other novels in this genre, such as Author, Author by David Lodge, based on the life of Henry James.

Sense of place is key to the novel, with Ireland evoked as a physical presence at the start and end of the novel – the reader can smell and feel the cold and mucky Liffey that Ada swims in before work as a maid in Dublin at the start, and we can also smell and taste Ireland on our lips in the sea spray as Ada returns to her home at the end. Home is also important to Emily, with Amherst and her house and garden brought vividly to life in her constant awareness of minute details.

The two stories are complementary as well as contrasting, as Ada’s vulnerability to the predatory Patrick Crohan demonstrates women’s need for protection, so her independence and adventurous spirit come at a cost, while Emily’s self-protection with her home and family as a shield makes perfect sense. When Emily tells Ada near the end to live her life to the full, adding that she wishes she had, I wondered if that was consistent and if it was a quote from her life.

Relationships provide human interest, with a beautifully told love developing between Ada and Daniel Byrne who works with Crohan at the Dickinson household. O’Connor is particularly skilled at depicting all the stages of love and passion, and she is equally skilled at depicting what happens when this passion is used to harm others. This is no Mills and Boone romance: love in the nineteenth century comes with a risk of serious venereal disease such as gonorrhoea, and the reader is never sure if a young woman on her own could be attacked sexually and whether it’s a good idea to ‘step out’ with a man.

Some of the themes are especially topical, including the pressure on servants not to report harassment and sexual abuse. Emily’s brother Austin is the main person exerting this pressure, again making me wonder which of these episodes were based on biographical information, and how far an author can go in inventing significant speech and actions by historical figures.

There’s a biography of Emily Dickinson by Lyndall Gordon called Lives Like Loaded Guns which answered some of my queries. The historical Dickinson family maid Maggie Maher was feisty and she did work with the Dickinson sisters on household duties and baking. In the novel, Emily develops a friendship with Ada through their mutual love of baking, and although readers may wonder if servants formed this kind of bond with employers, this is historically accurate. In fact, the biography confirms that Maggie Maher not only baked with Emily, but the Dickinson sisters also took a share of the housework.

The story of Maggie Maher is a fascinating one, but it isn’t the story of the fictional Ada, apart from her nationality, feistiness, and friendship with Emily and her sister Lavinia. Unlike Ada, whose stay with the Dickinsons is fairly short, Maggie Maher spent many years with them and was one of the main witnesses in a trial against Mabel Todd, who felt she had been promised land in return for transcribing and editing Emily’s poems. The maid’s account included details of adultery between Mabel and Emily’s brother Austin, an intriguing story, but not the one told in O’Connor’s novel.

Instead Miss Emily tells a fictional tale about Ada, her trip to America, her developing love for Daniel, and experiences with the violent Crohan which lead to a crime that I won’t give any more spoilers for. It’s at this point that Emily gets involved in defending her maid and Austin shows himself to be prejudiced against the Irish and no defender of women. The Dickinson siblings will become embroiled in actions to resolve a situation that could ruin all their reputations, each supporting Ada for different motives.

The mixture of fact and fiction is inevitable in biographical fiction, but the decision to include significant fictional actions to the lives of historical characters is one that raises ethical questions. Should we or should we not do that as writers? I don’t know the answer to that. In Miss Emily I find that Emily Dickinson becomes a bit less believable when she leaves the house to take action to protect Ada in this episode.

I can forgive the lapse into a less credible Emily (and realise other readers may find the episode more believable than I do) because most of the book depicts a thoroughly convincing character. It’s a joy to experience life and writing from inside her head and this is no easy task when emulating the words of such a talented and unique writer. Emily is brought to life again for us, not only through the inclusion of some of her poems, but also in the way she thinks and how she transforms intense perceptions into pared down lines and stanzas.

Relationships are at the heart of the book, with the loyalty between Emily and Ada set against the sisterhood and love Emily still feels for her lifelong friend Susan, who has ‘turned to stone’ since marrying Austin. Although Susan lives next door, the closeness Emily craves has been withdrawn and her thoughts return continually to the pain this causes. Emily’s sexuality is suggested, although same sex relationships are given less evocative and passionate treatment than the heterosexual ones.

The encounters between Ada and Daniel are as good as any relationship scenes I have ever read. By contrast, the feelings Emily has are more ambiguous, which could come across as evasive in an author using first person narrative. As Susan has distanced herself from Emily on marriage, the less emotional scenes in Emily’s meetings with her are justifiable, but I wonder if something is missing or if it’s better to leave her sexuality questionable. It’s noticeable that Emily’s response to women in general isn’t as clear as Ada’s response to men, although the Dickinson family is on the lookout for any comments she makes that reveal same sex attraction. For example, when she expresses a wish to have a ribbon as blue as Ada’s eyes nothing is said, but they look at her with suspicion.

Miss Emily is an accomplished novel in the literary biographical fiction genre and has taken its place among my all time favourite books, while Nuala O’Connor has joined my list of favourite writers.

Theatre Review - Young Marx - Bridge Theatre

On my second outing with the small group of theatre-going companions gathered together by the intrepid Elizabeth the play was Young Marx, written by Richard Bean and Clive Coleman. It’s in London’s newest theatre, Bridge Theatre, beautifully situated near Tower Bridge. I met two more members of the group with Elizabeth for coffee in the foyer bar and free madeleines came with the tickets. A good start!

The seating design is unusual, with mainly stalls seating and narrow balconies at the higher levels. It feels intimate but seats up to 900 and was packed for the Sunday matinee. We were just two rows from the stage, my favourite position to see how everything is working. The sets were especially effective, all constructed in a cube that revolved to provide various street exteriors and building interiors.

The play starts with Marx selling his wife’s family silver quite literally but being suspected of stealing it and running from the police. He’s thinking of giving up on his political writing and taking a job at Paddington Station, which could help him pay for a doctor for his son and might save his marriage, although it’s a bit working class for a woman from her wealthy background. She’s packing clothes just retrieved from the pawnbroker and is about to leave him.

If this all sounds serious, that’s not how it’s treated. The opening scenes are farcical and there’s much running around in true Keystone Cops style. Marx shins up walls, up the chimney in his home, and into a cupboard to hide from the police. He makes light of his wife’s packed case with jokes that are irritating snipes rather than laugh-out-loud humour. I wasn’t sure if I was going to like it but soon found it was an extraordinary blend of farcical humour, satire, ridiculous jokes my dad might have told, and serious scenes that could shock and be emotionally moving. Not an easy combination to pull off.

The promotional blurb describes Marx as ‘emotionally illiterate’ and that certainly comes across. It also says he’s ‘young’ and ‘horny’, which is misleading. He’s in his thirties with a wife and two children and although he has an affair with a woman who loves him, this happens in the context of a failing marriage. He has important work behind him and his friend Engels is determined to get him writing again and to help him keep his family together.

There are parallels with the present day, with the Marx family subjected to racist taunts for being immigrants, and also arguing for and against acts of terrorism with their fellow activists. Marx and his wife both argue that they agree with the use of violence but they believe it would turn the British working class against them, especially if an attempt is made to assassinate Queen Victoria, who is loved by her subjects.

Some anachronistic comedy works well, including Marx saying at this point that there’s no need for violence to destroy capitalism in Britain as the banks will end up doing so much damage that they will leave the door wide open to change. Nobody could fail to see the irony of that belief. There are also silly anachronistic jokes, like the policeman saying he’s ‘done a course’ when Marx thanks him for not using violence.

The humour can suddenly vanish as the scenes become serious, such as Engels describing the living conditions of the poor in Manchester. Marx has just described himself as ‘brutalised’, and Engels says he wouldn’t use that word for himself if he had seen Manchester. There was laughter from the audience, but then it became serious as Engels talked of the people working in the mills and living in crowded houses with mud and excrement deep outside for them to walk through. My own ancestors on my father’s side moved to Salford from Dublin at about the time this play was set due to new English laws destroying the Irish textile industry so this was a striking scene for me. They weren’t supported by the newly formed unions as the Irish were suspected as the cause for lower pay, with rhetoric very similar to the Brexit discourse these days. This isn’t mentioned in the play.

Two of the most successful scenes are a duel and a funeral. I won’t say too much about them so as not to ruin the plot, as the effect of the surprise on the audience is powerful. The duel absolutely startled me and was stunningly realistic even though I was close enough to see how it was all being done. In fact the fast moving scenes were all very well choreographed, which is impressive on the limited space of a stage. A fight breaking out in the British Museum Reading Rooms is also both funny and intricately arranged.

With the funeral the atmosphere is captivating from the moment the coffin is carried in to the moment the soil is shovelled into the grave to cover it. One of the weaknesses of the play, I felt, was a tendency to go for a cheap joke at every available opportunity, and this scene should have ended without a quip from Marx to his wife. He had finally shown some compassion and guilt and it would have been stronger to end on that note. There’s another point where his lover appeals to him with a dilemma and he responds with dialogue filled with jokes that aren’t funny. I could have done without some of the comedy as there were so many jokes and so many types of humour that worked well that the weak lines weren't needed, or the ones that undermined a situation that required a different response.

Richard Bean also wrote a version of the Carlo Goldoni comedy ‘Servant of Two Masters’, and the style of Young Marx reminded me of the more recent Italian playwright Dario Fo, whose work I enjoy very much. I was left with the feeling that Young Marx would have been better without some of the trite jokes at significant moments, especially as they gave an impression of a Marx almost completely lacking in empathy. In each case it could be seen that he needed to protect his reputation and was balancing the importance of his work for the many against the needs of the few close to him.

In place of the less successful jokes it would have been good to see a style more like that of Dario Fo in Accidental Death of an Anarchist, where improvisation is allowed to let the director add jokes that are relevant to each day’s news. With the current sex scandals in politics this could have added a whole new layer to the treatment of women in Young Marx. Parallels between Engels' description of Manchester, the treatment of the Irish there, and the similarity with the dialogue of Brexit could have been made. So I ended up liking the play but feeling there were opportunities missed and some jokes that could have been cut.

The acting was excellent, and the two children were particularly good. Design by Mark Thompson, direction by Nicholas Hytner and music by Grant Olding also contributed to the atmosphere and a feeling of energy and movement. Well worth seeing and the madeleines were fresh and tasty! Next up, The Ferryman at the Gielgud Theatre, unless Elizabeth slips an additional play in - she often does!

Theatre Review - The Seagull - Lyric, Hammersmith

I recently took a risk and met a total stranger to go to the Lyric, Hammersmith, to see Chekhov’s The Seagull with a total stranger. After years of trying and failing to get friends to go to the theatre with me I had given up as they either didn’t like the theatre or didn’t like the same plays. So when I saw an advert on NextDoor.com for neighbours to get in touch if they’d like to form a theatre-going group, I said I was in.

My new companion Elizabeth was waiting for me outside The Lyric, where a modernised version of The Seagull was dividing critics who mainly loved it but if they hated it, they really hated it. During the interval we discovered that it had also divided opinion between me and Elizabeth as she ‘was not enjoying it at all’ and said she would have left if I hadn’t been so clearly having a good time.

It’s certainly nothing like a traditional production of a Chekhov play, which seems to be the main reason for negative criticisms. The adaptation is by Simon Stephens and brings it to the present day with very little to identify it as originally Russian. Short skirts, long Russian names cut to first name only to sound contemporary, four-letter words and slang phrases like ‘what is he like?’ all create a different atmosphere to the angst we know and love in this kind of play.

The Seagull is a play about professional jealousy, writers and writing, and also about the theatre and acting, with unrequited love adding a more universal element. None of the characters love somebody who loves them back, while the narcissistic Irina fails to treat her only son Konstantin with love as she can only manage to love herself. His adulthood makes it harder for her to pretend she’s still young, while his girlfriend Nina is an up-and-coming actor, making her more desperate to prove she isn’t the ‘old has-been’ the resident farmer Leo accuses her of being in a rare honest outburst. Most of her friends know she can’t bear compliments going to anyone but her, and they humour her even when she insists she could play a 15-year-old.

Lesley Sharp is superb in the role of Irina, mostly funny, sometimes irritating, especially when she tries to steal the attention from her own son when he presents his over-written experimental play, and shockingly abusive when she loses control and destroys him with cutting criticism about his total lack of talent in her eyes. Brian Vernel is equally striking as Konstantin, ambitious to be a playwright, but aware of his own failings and the stronger effect of the simplicity of his mother’s lover Boris’s writing. His girlfriend Nina is also in thrall to the famous writer Boris, played by Nicholas Gleaves. At one point Konstantin stands at the front of the stage facing the audience while Nina tells him she loves Boris, not him, and his whole reaction is shown purely by facial expressions and an attempt to hold back tears.

There was some uneasy laughter as Irina persuaded Boris to leave with her and go back to the city after he asked her permission for 'just one night' with Nina. In the original play she may persuade him with some flattery, some begging, a hug or kiss and the question 'You are coming, aren't you?' but this takes on a whole new double-meaning when she undoes the belt of his trousers and gives him a very determined hand-job. If Lesley Sharp acts this out well, with the poignancy of desperation combined with comedy, Nicholas Gleaves' orgasm is also quite impressively realistic. As she wipes her hands with a tissue and passes one to him to clean himself down, her manipulation of him is as symbolic as her son's overly metaphorical plays.

Adelayo Adedayo as Nina bursts onto the stage with youth and energy at the start and is convincing in her adulation of Boris, her belief that nothing could be better than the life of a writer. Although he tries to disillusion her, explaining in a striking monologue how writing is like an addiction and how he is never living through experiences without jotting them down in a notebook to use, she remains faithful to her belief in art and isn’t frightened off by his idea for a story when he sees a seagull shot by Konstantin. He tells her he will write about a man who meets a girl who has lived all her life by a lake, like Nina, and how he breaks her like the seagull just because he has the time and nothing better to do.

The production did a great job in bringing out the comedy in the writing, with more humour added by the superb comic performances. Lloyd Hutchinson as Leo hasn’t been noted by the critics as he’s not a major character, but he was perhaps my favourite and I looked forward to each of his anecdotes, all funny and beautifully told in his Northern Ireland accent while all of the other characters completely ignored him. He was totally immersed in his own world and unforgettable.

In fact all of the characters are in their own world in this play and the production by Sean Holmes drew attention to this fragmentation. The gaps and silences between the characters as they gather together in a rural house by a lake worked well in the first part, but after the interval it sometimes felt as if it had fallen apart, perhaps intentionally. Time has passed and they have returned to the house, but they have all changed, especially Nina, the seagull of the title and of Boris’s story, which he has brought to completion and completely forgotten.

The cast all deserve a mention but space is brief so it can only be a summary. Michele Austin is a very natural Pauline, married but in love with the worldly and world-weary doctor Hugo, played by Paul Higgins – nice, happy with his lot, and causing misery in the woman he will not acknowledge openly.

Cherrelle Skeete as Marcia is a troubled young woman, like a present day Hamlet, unrequitedly in love with Konstantin and an admirer of his writing while others mock his overly symbolic and experimental style. Her love means nothing to him and can’t save him, as he remains devoted to Nina even though she tells him openly of her feelings for Boris. Marcia thinks she can overcome her love for Konstantin by marrying Simeon, who adores her, but while the audience appreciates him, she becomes more irritated by his affection. Raphael Sowole is completely believable in this role.

The Seagull is directed by Sean Holmes and runs until Saturday - it's well worth seeing. The Lyric is known for risk-taking and original productions and this is a prime example.

Next up I'll be seeing Young Marx at the Bridge Theatre and will keep you posted.

Poetry Publishing. Is Nobody Making an Income?

Following on from my previous post about whether the difficulties in poetry publishing are new, I also want to talk about another myth that's circulating. Just because poetry publishers have difficulties with low profit margins, no profit margins, or running at a loss, this doesn't mean nobody is being paid. A lot of people are making an income from poetry publishing and it's the publishers who pay them. That's why the profit margins are so low.

One thing I'm most proud of at Ward Wood Publishing is that we started during the recession, in June 2010, and it's so important for entrepreneurs to create work and income that then circulates and is paid out to keep other businesses going. We always use UK printers, and with a book a month we are continually putting work and income their way. Our fiction and ebooks do help us maintain this level of work - so don't be put off ebooks as they do help finance poetry and print runs.

I often see discussions online where people are saying that 'nobody is making an income' if the publisher isn't, including the authors. This isn't right. Author royalties are part of the cost per book to a publisher and we have to factor this in when calculating our profit and loss. We pay 10% of cover price royalties to authors. In standard publisher contracts with most companies, authors can also get their own books at discount, and these are the copies they generally sell at events either at discount or with a mark up. So royalties and selling their own books are two ways authors can make an income. Travel expenses to the regular live events they need to hold do cut into this or eat it up.

I have heard that some poets don't have a contract from their publisher, and they get no royalties. I do feel there should be a contract for various legal protections, but I can understand publishers perhaps taking the approach that royalties are paid on net income rather than gross income, and this would lead to no royalties once costs are taken out.

Some of our authors also get funding from various arts councils to travel to events, and even to dedicate time to writing a follow-on book once they have been published. Some get teaching posts and writer-in-residence positions. As publishers, we pledge the high entry fee to the major awards, and the full amount of the prize money would go to the author. Book sales even after a major award win or shortlist may well not let us recuperate the extortionate entry fees (up to £10,000 plus additional promotional tour costs if shortlisted).

Publishers make the full investment and take all the risk. When discussing the financial difficulty for publishers due to the low profit margins in poetry publishing, it's important not to imagine this means others, including authors, don't get paid. If we didn't have to pay anybody we would have a reasonable profit margin per book. We have a high turnover financially, but the problem is that the costs involved in producing a book, and paying authors and others, mean that the income is almost equal to the outgoings. For this to change, books need to sell more than 500 copies (which doesn't happen with poetry) as this is the point where higher volume print runs can reduce the cost per unit.

There is a very simple answer to this if people want to support publishers and keep publishing outlets open, and that is to buy poetry direct from the publisher whenever possible. This does cut out a lot of additional costs that I'll outline below.

One irony in poetry retail is that poetry lovers used to go to the trouble of buying direct from publishers in the old days, before the internet and when it was harder to get our hands on the books we wanted. This really did help publishers and authors. Since the internet made it easier to find and buy poetry books, people not only want to buy online, they have become almost addicted to the idea that Amazon is the one-stop place to get books and information about them (and the information about whether or not a book is available is very faulty on Amazon and loses many sales).

This brings me to the point where I can list the other people making an income out of poetry publishing - the middle men we need to go through to get the books to buyers, whether they shop in the hight street or on Amazon or Waterstones and other websites.

Retailers, both online and in the high street, insist on buying from their favourite wholesalers who get stock from a distributor. So we have to have our books warehoused with a distributor (Central Books) and with a top wholesaler that shops and Amazon will use (Gardners). They don't charge us for this, not even for the warehousing, but they each take a cut on all sales. We then also need a book marketing agency to rep our books to shops and they also take a cut. Yes, we can market books to shops too, but the book rep gets them into more shops and only charges commission per sale. So it is worth our while having everything in place so books can easily get into the distribution channel no matter how people want to buy.

An alternative is to use Print On Demand using Amazon, but this is more costly per book for the quality we need, and also it doesn't let us warehouse and stock enough books with the distributor and wholesaler (well we could but it would be an expensive way to do it). The advantage is the POD makes books available worldwide on Amazon, but other retail methods are important too so we'd need both approaches.

Poetry book sales in the lower hundreds aren't a terrible thing. In fact I have a feeling poetry is thriving more than ever and has never been more popular. The problem is that, because we are paying so many people out of each book sale, the profit margin is low. If publishers aren't too savvy financially they can even get into a loss-making situation.

So please don't think nobody is making an income. A whole set of businesses are kept going by publishers like us and that's one of the achievements I'm most happy with during a recession, along with the opportunity to keep publishing outlets open for exceptional authors.

Entrepreneurs creating work for individuals and other businesses are a key factor in helping to pull us out of recession and we should probably get funding for that reason alone! We've done it all without funding though, as publishers anyway. Individual authors should keep applying for funding.

If you've been interested enough to read this far I'd just stress one point. The way to solve the problem for publishers is to buy direct from publisher websites as it makes a huge difference not having to pay the commission to distributors and wholesalers, and they are definitely doing fine with the bestsellers they also handle.

There really was one great thing about the Good Old Days and that was direct sales from publisher to buyer.

Can Poetry Publishing Pay For Itself?

I was asked to answer this question on another blog (by the poet Judi Sutherland), following on from the closure of some publishing companies, and the decision of  one of the main companies, Salt Publishing, not to publish single poetry collections any more. My answer grew so lengthy that I think I should blog it!

I’ve been involved in poetry since the 1970s and it has never paid. This discussion has gone on throughout the decades, so we aren’t in a situation where poetry is somehow doing worse. In fact I can see poetry is more popular than it has ever been (you can see that by the participation all over the internet and the thriving live events all over the UK and Ireland).

People talk about print runs of 1,000 in the old days, but I have been told publishers used to get funding if they said they needed a print run of 1,000 and they sent out loads of free copies to dispose of them. A friend of mine used to get 5 review copies of each book by some publishers. There were regions that were particularly known for getting this kind of funding and publishers acively moved there to get it. This is why there’s still some doubt over whether funding should be allocated specifically to print runs. It’s quite hard for a poet to know how many free copies have been sent out, although I’m sure some big name poets sold well and would know by the royalty figures how many books were bought.

I also think we’re in a much better situation for poetry sales than the one I remember in the 70s, 80s and 90s, thanks to the internet and the ease of finding and buying poetry collections. I used to have to travel from Canterbury to the Compendium Bookshop in Camden, London, to buy poetry because you just couldn’t find a selection in bookshops. And I’m sure the Compendium was good but didn’t stock all the poets I would like to have found.

The problem isn’t whether or not poetry is popular, or whether or not it’s easy to buy books. The problem is that people enjoy poetry in many ways (my teenage sons loved it at school too, so education isn’t the problem as all their mates enjoyed it and even wrote it), but people don’t want to buy books.

Why don’t they buy poetry books? They only buy a poetry book if it’s so special to them that they want to read it over and over again so they want to keep it on their shelf. They have to buy a novel to read the whole thing, but they can hear whole poems at events and hear and read whole poems on the internet. They don’t have to buy the book. And it would be a mistake not to share our poems online or at events because…. 90% of poetry book sales are at readings and you absolutely have to have a following. What makes some books so special that people want to buy them and keep reading them? That’s one of the things that makes a poetry collection sell and we all know which books we have on our shelves for that reason and what it is that makes them collectable.

It’s great reading all the ideas from various people who have suggested what publishers should be doing to sell more books, and I always look in the hope of seeing something I haven’t tried. But publishers really have tried all of it and much more. I sometimes think many publishers don’t like to depress poets by telling them how much is done behind the scenes.

All of our books are easily available on Amazon and for bookshops to stock. I have book reps going round the UK, Ireland and parts of France continually repping the books to shops. I see bloggers saying that getting books into shops would help and they think publishers don’t try, but it’s really hard getting poetry into shops (managers tell me they can only sell the famous names) and bookshops stocking a book don’t make a definite sale – unless a customer goes in and buy it, the books do all get sent back for a full refund. That’s the standard way retail works in bookselling.

Publishers aren’t stopping now because the situation is worse. There has always been a turnover of publishers, with new ones setting up and some closing down. When I set up Ward Wood, Roddy Lumsden warned me not to, and told me that over the years he had seen so many publishers set up then stop when they got ‘exhausted, bored, or bankrupt’. We each step in and take our turn as part of the collective effort, and it’s the collective effort that’s another of the answers to this problem. I won’t be closing down though – I don’t want to suggest that, but it’s normal that there is a turnover of poetry publishers.

It really is hard work promoting poetry, and it’s like hitting your head on a wall. You can be very experienced at PR (I am) and do a massive amount of work to see a trickle of sales at the end of it. And each sale feels like a halleluia moment.

The amount of work I have had to put into promotion and sorting out the distribution channel has meant I no longer had time to do my paid work – I had to give up £400 per week as a freelance journalist and webcontent writer (I didn't realise this was going to happen and might not have taken the risk if I had known). And poetry publishing work is non-income. So when people suggest all the extra marketing work that could be done, bear in mind that it all takes time, and that time is also something that takes away your income. I could only do it because my father died soon after I started Ward Wood and left me some savings.

Poetry sells in the lower hundreds with a lot of work by the publisher and the poet. Sales and income aren't everything. An excellent book, good promotion, and hopefully some additional successes like award wins and shortlists, all help establish a poet's name. I always tell authors I can try my best with sales and we do sell as well or better than many other similar presses, but one thing I can guarantee is that a good publisher can help an author get noticed and establish a name and good reputation. It isn't all about money, although money is clearly a problem if it's making companies run at a loss and close.

But we do it. We do it because we believe in poetry with a passion. That’s why publishers have always stepped in to keep publishing outlets open and I suppose they always will. I hope ebooks will help poetry in the way I find they help novels and I’m starting to believe that they will. I’ll be experimenting with 5-day free promotions to see if they boost sales after the free period. This has really worked with fiction and it would be a pity if it didn’t work with poetry. It would cut the cost of the print run (although I always also have print books as they’re so important for the way poetry sells at events and for people who want a treasured signed copy to read many times). Ebooks can also have a low cost and still help as the number of sales is higher, and a low cost doesn’t seem to cut into print book sales for some reason, it boosts print book sales too.

So my answers would be:

1. Publishers probably need to be selling something else and not just poetry. Our fiction does help but I wouldn't say it's easy to sell novels. It is a specialisation and we're up against competition from the very big players and their huge promotional budgets with novels. Nonfiction is probably a good idea and is the bestselling form.

2. Supporting ebooks to help poetry publishers who make them available. Even if you hate Amazon, you can really help publishers by buying their ebooks.

3. For print books buy direct from the publisher’s website rather than Amazon. You might be surprised to find publishers have great discounts on price, much better than Amazon. Each sale from our website is worth 19 times as much as a sale from other places due to all the middle men. Think about it.

4. The very simple answer – just buy books. Unfortunately, even the poets and poetry lovers aren’t buying enough books, not by a long shot. If you want publishing outlets to stay open you do have to buy their products.

How to Get Your Book Displayed on Ebook Reader Websites During Giveaways

There’s a huge and growing number of avid readers, hungry for ebooks, as Kindles and other devices have helped people discover or rediscover reading addiction. That love of books, the feeling of getting lost in a book, the desire to read book after book -  it all seems to fit well with an ereader that lets you carry a number of books around in your pocket, and people find themselves reading more than ever before.

This hunger for books has led to a growth in the number of reader websites, selecting and offering ebooks. For an author or publisher it helps to get books listed on these sites. During the latest Ward Wood giveaway of V.G. Lee’s classic comedy novel, Diary of a Provincial Lesbian, I tried out all of the listing sites I could find to see which were most helpful and which would list books for free. As always, I found the pros and cons and offer tips to those of you wanting to submit your own books to these sites.

There are a few important considerations if you’re thinking of releasing a book with a giveaway promotion. The first is that some of the best sites get thousands of books submitted every day, so they make their selection process easier by asking for a number of reviews on your book’s Amazon page, and a minimum average star rating of 4. One site (Digital BookToday) asks for a minimum of 18 reviews. It’s a good idea to build a number of reviews and a good star rating for your book before running the promotion. Easier said than done, I know.

The second thing to remember is that some of these reader sites like to be informed up to a month in advance (including Pixel of Ink, which is one of the best known so very useful). Others like to be informed at least two weeks in advance (including Kindle Book Promos and The Kindle BookReview). So you need to plan in advance and set yourself a schedule of tasks. These tasks become more time consuming as the giveaway approaches so it’s a good idea to allocate tasks to a few people in order to make the most of the opportunity.

In order to submit your book to these sites you will need the ASIN as they all ask for it. This only gets allocated by Amazon when a book goes live on Kindle, so if you want to submit to the sites mentioned above you’ll need to publish the ebook at least a month in advance of the promotion. If you’re planning a promotion on a book you already have available there’s no problem.

We were launching Diary of a Provincial Lesbian with a giveaway, so we didn’t want to have it available too long before the first day of the giveaway. This made it difficult for us to submit to some of the reader sites, but we did try just in case. The results have been so helpful that I’ll definitely submit to all possible sites for all of our promotions.

Give yourself plenty of time to submit to the reader sites because there are more than 50 that I have seen so far. I was especially grateful to a site called eBookBooster which gives a listing of these sites with links. This made a very repetitive and time consuming task much easier. I might have given up without it and certainly wouldn’t have found the sites. I’d recommend going to eBookBooster to guide you through your submissions with all the links in the side panel. There are also some more sites that collect links to good reader sites, including Author Marketing Club. I found good reader sites myself but eBookBooster and Author Marketing Club will give you a great start.

Most of the sites have online forms for you to fill in, and they ask for the same information, so it helps to have it prepared so you can copy and paste. If you’re lucky enough to have an assistant or long-suffering friend or partner you could ask them to help. You need a photo of the book cover, plus the title, author name, brief and catchy book description, the ASIN, link to the book on Amazon (usually in the US or UK or both), and perhaps an author bio and the category/genre. Some may ask you for something unique about the book to let them know why they should choose yours rather than somebody else’s.

Many of the sites ask for ‘no erotica’, so you’ll need to point out that your book is not in that category if it has a title or cover suggests that it is. There are genre specific sites (like Erotica Every Day) that might be better for you write in this category. Again, the excellent eBookBooster website gives links to genre specific sites for erotica, sci-fi and young adult. Some of the sites cover all genres and organise them neatly for readers to find their favourite type of book.

The next step, after submitting to the sites that ask for the book details well in advance, is to separate the sites that want submissions on the day of the giveaway from those that want information just before the giveaway. The eBookBooster website divides these, and I was curious to see which websites would display our book even though we were submitting at the last moment.

I was also curious to see if they really would display our book, as they tend to say they consider all books but ‘for guaranteed inclusion on the site’ you can pay. This is often a small amount, just $5 in many cases, but it would add up. We did get included although we didn’t put budget into this part of the promotion.

I've seen stories on the Kindle Boards forums about authors and publishers who have paid about $50 to advertise on some high traffic reader sites, and they sometimes get a very high number of downloads during a giveaway (20,000-30,000 but it's not guaranteed and many don't achieve this with advertising). Although we don't do this, some of you might be considering it.

For those of you who are new to giveaway promotions - if you're asking yourselves why someone would pay to advertise a giveaway, it's because a giveaway promotion that gets thousands of downloads leads to sales. In my experience, each 1,000 books given away lead to 100 books being sold in the first few weeks after the promotion ends. Sales then continue at a less intense level. The author's name is also more widely known in the international market, and other books by them also sell, including print books.

The websites that included us at short notice were:  FreebieBooks, ebooklister, My Book and My Coffee, Free Books for Kindle (efreebooks), Snicks List, Centsless Books (which picks up the highly ranked ebooks) and the beautifully named Free Book Dude. Addicted to Ebooks listed us later, and it's worth looking at this and all the other sites to see if they will also consider listing your book if it isn't a giveaway (quite a few people are asking me about that).

We also had the book listed on HotUKDeals which has really helped with two of our giveaways – the fact that most posts aren’t for books on HotUKDeals means that the books stick out from the crowd.

Some sites let you enter your own giveaway, including SuperE-books, which felt a bit complicated as it involved registering to use the Wordpress site yourself. I’m used to working with Wordpress, so did find my way around it and got our book included. Being able to list your own information is a bonus as it can be done even if you’re having to do it at short notice.

With some sites there’s a questionnaire to be used for an ‘author interview’ so you’ll need to ask the author to do this if you’re the publisher. These were Free Ebooks Daily and Rainy’s Book Realm. With Rainy’s Book Realm, the website links to a group on Goodreads, so you can actually list your own book in the Goodreads group forum under giveaways.

One final way you can get your ebook listed on websites is to find the Facebook group for the site. If they let you list your Kindle book on their Facebook wall, this often has a feed to the website and it can show up on the main page.

Once again, thanks and credit to the people who put together the information at eBookBooster and Author Marketing Club, as most of the sites mentioned here can be found with links neatly arranged on their websites.